世界杯将至，聊聊啤酒与足球的关系|月旦评 by weitz

cn · @weitz · May 16 '18

$5.41

世界杯将至，聊聊啤酒与足球的关系|月旦评

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<p><strong>天气越来越热，盛夏将至。渐渐地人们又拾回在冬天遗忘的低酒精饮料——啤酒&nbsp;</strong></p>
<p><strong>四年一次的足球盛宴——世界杯将于6月17日在俄罗斯的境内举行。</strong></p>
<p><img src="https://timgsa.baidu.com/timg?image&amp;quality=80&amp;size=b9999_10000&amp;sec=1526488225827&amp;di=8291d2b05871a3d432101eafdfd9c290&amp;imgtype=0&amp;src=http%3A%2F%2Fpic.58pic.com%2F58pic%2F13%2F79%2F80%2F00z58PICG98_1024.jpg" width="1024" height="966"/></p>
<p><strong>NO BEER NO FOOTBALL ！</strong>一句广告用语，早已成为众多欧洲球迷的真实写照。在国内，每一个为足球的不眠夜，也必然少不了啤酒与女人的相伴！</p>
<h1>WHY？</h1>
<p>请您试想一下，看足球喝白酒会如何？</p>
<p>首先，你得一口一口抿着喝，岁月静好，菜肴精良才能做此举。当然，你也可以一杯杯、一分酒器得往下牛饮，但第一品不出白酒的醇厚，第二，喝不了几杯就得醉卧沙场君都笑，完全看不清足球想要叙述的暴力与规则、冲撞与巧妙。况且，对于中国人来说，白酒的意义不仅仅在于味蕾，还包括情感、交际、人情世故。。&nbsp;</p>
<p><br></p>
<p>试想一下，看足球和红酒会如何？</p>
<p>首先，你得准备一个醒酒器，红酒缓慢注入的过程中，你要是为了久而不射嗷嗷喊叫一定引发邻桌侧目；其次，灯光不能太明亮，配菜不能太粗俗。拿着刀叉，带着围嘴儿，切割牛肉，对面女子必然是晚礼服，露着肩膀，半个酥胸，才配得上此情此景。喝红酒，吃牛排，那是干着庖丁的活儿，装着高雅的范儿，必然没有看球咒骂、大快朵颐的美好。&nbsp;</p>
<p><br></p>
https://steemitimages.com/DQmVyK5pofjF7rAu8hyeQBeTamjtEYRwhZbYgBGWk76QyvP/75264852_10.jpeg)
<p>&nbsp;于是，只有啤酒配得上足球。因为成本都不高。看足球不需要特别的专业知识，粗懂即可，你就算不知道越位、手球、背后铲人的边界，但你至少能看见球进没进门吧？看高尔夫我就不得其法，一竿子抡出去，然后坐个小车开出几公里去捡球，不知道精妙在于何处。啤酒成本不高，也没有门槛，穷富皆宜。两瓶5块钱的燕京青岛足以看一场比赛，半打嘉士伯、麒麟也能接受。&nbsp;&nbsp;</p>
<p><strong>扯这么多，到底啤酒和足球有没有关系？</strong></p>
<h1><strong>有！</strong></h1>
<p><br></p>
https://steemitimages.com/DQmPqRaWGvqPb27fUtqVawmxs52U9a5PbwDX6khrcmzQUym/75264852_6.jpeg)
<p>1892年，啤酒商霍丁（John Houlding）建立了利物浦足球俱乐部（Liverpool Football &nbsp;Club），并打算将自己的球场变成巨大的露天啤酒屋。他从苏格兰租球队来踢比赛，场内的啤酒零售是主要利润来源。生意做得很出色，千万球迷拥到那里喝酒。&nbsp;</p>
<p><br></p>
https://steemitimages.com/DQmdq5hGbNw8jmrRnqe488TWtK34EQc9qJJ4wDregR2c4mZ/75264852_7.jpeg)
<p>另外，在啤酒和足球大国德国，德甲冠军多特蒙德就是起源于一家小酒吧。&nbsp;</p>
<p><br></p>
<p>1909年，一群青年天主教徒聚集在一家小酒馆，顶着压力创办了普鲁士1909球类俱乐部（Ballspiel-Verein Borussia 1909），“Borussia”就是当时在酒馆里面卖的啤酒品牌。&nbsp;</p>
<p>&nbsp;　对于啤酒商来讲，长期赞助重大赛事有利于把啤酒品牌融入到球迷的看球记忆里。国际足联曾与啤酒赞助商有过协议，若世界杯期间禁止啤酒销售，将有损赞助费收益。因此国际足联要求每个世界杯承办国签署《世界杯法》，以确保FIFA和相关赞助商的利益。　　</p>
<p>2003年巴西开始实施一个名为“DRY &nbsp;&nbsp;HOUSE”的“球场禁酒令”，杜绝球迷闹事。球王贝利呼吁，球迷应该有喝啤酒的权利，国际足联也软硬兼施，秘书长瓦尔克放话称“喝酒看球是世界杯必不可少的一部分，所以恕我直言，这一点没有商量余地”。巴西政府最终允许在2014年世界杯期间，球场内暂时允许摆啤酒摊。&nbsp;</p>
https://steemitimages.com/DQmQQcNUj4hm4sbYQP8XJG7tjDKikD2HfkJTN2KinyMHXCH/u%3D2332004732%2C2334040033%26fm%3D170%26s%3DFDD140930A032ED00E14A5A50300E025%26w%3D581%26h%3D362%26img.PNG
<p><br></p>
<p>足球和啤酒，虽然没有什么必然的联系，但是经过这么多年的传承与发展，似乎两者又有了某种联系。一个宗旨，看球喝啤酒的时候，不要一言不合就……，造成不必要的社会责任，于人于己都不好，要控制好自己的情绪，控制好自己的量度。&nbsp;</p>
https://steemitimages.com/DQmcwAq8npCueXVJYyeTZX8qmLUk4PqmQYgQRjeJ2tCPbuF/u%3D2498634831%2C3614989950%26fm%3D170%26s%3DD3145487D0A84B0D735DAD710300D031%26w%3D500%26h%3D375%26img.JPEG
<h1><br></h1>
<p><br></p>
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👍 abit, mydays, gidlark, sniffbiff, yairdd, softmetal, cikxaijen, allizz, bryner, mariostucablog, muhammadadil, natepowell, masonmiler, sstefan, bunnypunia, dercoco, thelifeofjord, rynergy, aandebickel, yatri, jr006, pillsjee, gyzimo, adamdonmez, nataliechickee, wanxlol, karabas666, sourovafrin, questingtw, glitterbooster, touristpk, gruber, anupbose, imdiana, natord, wond2006, jcsteem, luciamuresan, thauerbyi, nolnocluap, ballenaprepago, jmcmeekin, esportsworld, bekkababy, catwomanteresa, ericet, cnbuddy, maiyude, crowflew, team-cn, re-blogged, lulucy, hardmetal, yuwen, shuxue, yingyu, wuli, huaxue, shengwu, springfall, zhuanzhibufu, xiaoyuanwmm, zhuxi, zongli, and 23 others

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