How the Welsh language inspired a breakfast cereal... by welshstacker

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hive-174578 · @welshstacker · Jun 28 '20 (edited)

$4.09

How the Welsh language inspired a breakfast cereal...

<center>![Screenshot_20200628_195003.jpg](https://cdn.steemitimages.com/DQmW7DfLeJrqjC9cFnbBAeB3sbBxaicmTyvgni16FGcXVq7/Screenshot_20200628_195003.jpg)
[Source](https://www.kelloggs.co.uk)</center>

The Cornflakes rooster mascot was chosen because of its connection to the founder and thanks to the Welsh language. It's one of the worlds most famous breakfast cereals, and it has a surprising connection to the Welsh language. On the front of every box of Cornflakes is the instantly recognisable mascot, the red, yellow and green rooster.

But what many people may not recognise is the way the motif owes its existence to a single Welsh word.

<center>(https://cdn.steemitimages.com/DQmewrxWPKEzEAG6V9BaWuR2U5Uuxx9WsAXhxwVM5xfXeuZ/Screenshot_20200628_193013.jpg
[SOURCE](https://www.mrbreakfast.com/cereal_detail.asp?id=96)</center>


The famous rooster, named Cornelius, was added to the pack more than 60 years ago. In 1957 Cornelius was put on every box, in a move that helped the company to establish itself as a market leader, and was all thanks to William Kellogg's Welsh friend Nansi Richards.
<center>![Screenshot_20200628_193518.jpg](https://cdn.steemitimages.com/DQmfLAEFUDK7gniFH3SL4976eR3FohKqu9rqYR9H2JdbTW7/Screenshot_20200628_193518.jpg)</center>

Nanci was a renowned harpist and three times National Eisteddfod winner. Richards crossed paths with American entrepreneur while she was on tour. She took no time at all in pointing out that the Welsh translation of rooster was 'ceiliog' which has a similar pronunciation to Kellogg.

The Kellogg's founder ran with the connection, the iconic rooster was added to the box and has remained there ever since.

<center>![Screenshot_20200628_194405.jpg](https://cdn.steemitimages.com/DQmYRHxwfVzp3FQmd2FsN64Z1tx9kHuCUzxAxwchsPvb4ge/Screenshot_20200628_194405.jpg)
[source](http://www.communication4all.co.uk/http/WelshDisplay.htm)</center>

It is understood the now instantly recognisable colours of the mascot were borrowed from the Welsh dragon.

<center>![UK_Hive_C0ff33a_mk1_2.png](https://images.hive.blog/DQmcSAcTPQ2bzfLqvAjRzdvsnEkz8uWd9dyQVaqEfAP24BF/UK_Hive_C0ff33a_mk1_2.png)
</center>

👍 ssg-community, spectrumecons, steemcryptosicko, atma.love, captainhive, ericvancewalton, mattclarke, daveks, rodrook, rewards-pool, silver-hammer, goldrooster, digital.mine, teamuksupport, p-props, silvertop, elizabethbit, steembasicincome, stevelivingston, crypto.piotr, cwow2, themanwithnoname, lemooljiang, ronaldoavelino, tbnfl4sun, spinvest, senstless, ronavel, spg, vgholdingsllc, welshstacker, conradsuperb, vegoutt-travel, artonmysleeve, silverd510, myprecious, fat-elvis, raybrockman, lizanomadsoul, owenwat, helcim, handofzara, fun2learn, dhingvimal, mammasitta, underground, smh01, memesforhive, hivebuzz, veganomics, pbock, frassman, andylein, sidewayzs13, lucknie, gamer00, neoxian.alfa, bankofwelshie, liable, manncpt, stubborn-soul, rollingthunder, shebe, mehta, and 34 others

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@beerlover · Jun 28 '20

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@hivebuzz · Jun 29 '20

Congratulations @welshstacker! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s) :

<table><tr><td><img src="https://images.hive.blog/60x60/http://hivebuzz.me/badges/postallweek.png"></td><td>You have been a buzzy bee and published a post every day of the week</td></tr>
</table>

<sub>_You can view [your badges on your board](https://hivebuzz.me/@welshstacker) And compare to others on the [Ranking](https://hivebuzz.me/ranking)_</sub>
<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>


To support your work, I also upvoted your post!


**Do not miss the last post from @hivebuzz:**
<table><tr><td><a href="/hivebuzz/@hivebuzz/farewell-lizziesworld"><img src="https://images.hive.blog/64x128/https://files.peakd.com/file/peakd-hive/hivebuzz/MdTLbKWz-cover.png"></a></td><td><a href="/hivebuzz/@hivebuzz/farewell-lizziesworld">The Hive community is in mourning. Farewell @lizziesworld!</a></td></tr></table>

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@mattclarke · Jun 29 '20

I didn't know that. Names and mascots seem so self-evident once they're established; but coming up with good ones in the first place, is an art. 
I recently bought a Max level Splinterlands guild, and picking a name took days.
In a year or two, it'll be the 'obvious choice' just like my Evelyn is 'obviously' an Evelyn. 
I went with 'The Mosh Pit'.

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@ronavel · Jun 28 '20

I know that they not combine, but here is a !BEER to you.

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@teamuksupport · Jun 28 '20

Hi @welshstacker, 
 Thank you for participating in the #teamuk curated tag. We have upvoted your quality content. 
 For more information visit our discord https://discord.gg/8CVx2Am

👍 teamuksupport

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