![wemark.jpg](https://steemitimages.com/DQmaKdbwYyo4r1ymYJo6qHQJGH3BQ7UBBsDW22HcGUDJQNR/wemark.jpg)

Have you ever wondered why media and marketing are two of the world’s biggest industries at the moment? Did you take a few moments to understand what makes them so attractive and so appealing? Besides words and packaging, the most important element of these creations is images! Photographs, graphics, sketches, drawings, video recordings - all play a major role in creating a perfect ad, an article, a magazine cover or the perfect blog post. It’s no wonder that people still say that an image is worth a thousand words. But have you ever wondered where do most photographs or other types of digital content come from? You probably believed all content in a magazine or a website comes from journalists (or other employees), that are hired to do especially this. How about an advertising agency that makes hundreds of websites, flyers, brochures, online ads and street banners? Or how about a small business, with few employees and an in-house team that does all the marketing? Where does it a procure its images from? Most of the digital content you see now in the media or in ads come from stock photography marketplaces. These enormous databases contain all sorts of images and content, through which users can gain access to photos by buying credits or by acquiring a monthly/yearly subscription. 


#### Some of the issues related to the  digital content distribution

* Unfortunately, a small such number of marketplaces have created a monopoly over the entire stock photo (and digital content) industry. And over time, several issues have been aggravating concerning both creators who add media to this platforms and customers. 
* Most of these are caused by the fact that these markets have become more and more centralized. They make their fees go higher and higher and many times decrease transparency.
* Currently, estimates show that there are hundreds of millions of creators, more than a billion customers - still, the number of companies that control the vast majority of distribution is extremely limited (less than 100 online platforms). 
* On the one side, clients have become accustomed to this mechanism - it's easy for them to get all the digital content from a single place, through a single login. On the other side, many customers have to search through outdated or irrelevant photos, are obliged to buy subscriptions too expensive for their needs or their credits expire without even being used too much. What can customers do? Accept this mechanism and the rules or leave without getting any compensation.
* That is why some businesses cannot afford such marketplaces and choose to use free images (that are rarely of any use).


How can these problems regarding the content distribution system be solved? Well, some people would say these issues cannot be addressed. The only solution...  replace this system.


#### Discover Wemark - a modern blockchain platform created for digital media distribution

* Wemark offers customers the ability to download relevant, modern and high-quality photos uploaded by professionals, without working with intermediaries
* Users can use their tokens initiated by the platform (WMK) to buy only the photos they want when they want. Say goodbye to old-fashioned subscriptions or complicated credits!
* Photo licensing prices will be much lower (maybe even 50% or more)


Find out more about this unique ecosystem, see how it works, and learn about the Wemark token sale at https://www.wemark.com