![MediaProtocol.jpg](https://steemitimages.com/DQmYJMqJxSFSfs4P7JBVfq1QDZDFqubFaCv75Gkm2zcQkiK/MediaProtocol.jpg)

It’s no secret that the internet has enriched our lives with genuine content that usually comes from inspired individuals who strive to give us quality content. An arduous task that requires diligence and persistence until your content gets the recognition it deserves, even then most media creators get just a fraction of revenue and exposure as the platforms leech most of the profits.

It’s time that this broken system gets an upgrade that puts the consumer and the creators back into the spotlight! With the help of blockchain technology, a revolution is bound to flip the current model on its head by providing a higher level of transparency and overall engagement with the content.

#### MEDIA Protocol: The Media Blockchain infrastructure of today and tomorrow.

By essentially, cutting the middlemen publisher platforms, the MEDIA Protocol (https://www.mediaprotocol.org/) ecosystem will produce a power shift in the disproportionate world of content publishing by exchanging centralised distribution outlets to distributed networks of media creators and audience. The platform provides a suite of tools that every publisher needs to reward and engage consumers for their content interactions. Here are some of the core features of the platform:

**Transparency** – achieved by having an open platform, free of any hidden algorithms or tertiary platforms that usually just obstruct the flow of any given network. A decentralised ecosystem that’s tamper-proof and reliable.

**Innovative** – by providing an immediate feedback loop accessible on the platform, MEDIA protocol disrupts the traditional media distribution paradigm where waiting for content feedback is usually a complicated process.

**Scalability** – the platform enforces a “what you see is what you get” mantra where publishers and creators have full ownership and accountability of their actions, as they get directly rewarded for their content by their target audience. Thus ensuring that the quality content will rise to the top guaranteeing a long-term scalable nature of the platform.

#### The ERC20 MEDIA Protocol token: the fuel of the ecosystem!
Built on top of the Ethereum blockchain, the platform will create an internal token that has multiple purposes for content creators and consumers alike. The creators will receive payments directly for their generated content in the form of tokens, while publishers are required to own MEDIA Protocol tokens to deploy promotional campaigns.

Last but not least, consumers will receive tokens as well for interacting with the content, created as a real store of value, users can choose to trade it on any other ERC20 supported exchange or make use of its benefits directly on the platform. You might even purchase premium content that requires a pay gate or get subscription-based media content with exclusive discounts for holding the proprietary platform token. To avoid game theory manipulations, individual systems have been set in place to ensure fair usage for all the users.

With the help of Machine Learning and AI systems, the platform will make use of natural language processing techniques to recommend tailored content to individuals based on their likes and dislikes. To find out more about this disruptive media platform be sure to check out their website at https://www.mediaprotocol.org