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| title | "Charity Tennis training session #15" |
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| body | "First engaged these young players in side-ways movement drill for their fitness then proceeded to the forehand and back-hand basics. The foundation has to be well established before we proceed to other technical things needed.
Enjoy the video.
https://www.youtube.com/watch?v=NcV4dCuj-Ek
You can find out more of the previous sessions conducted on my [youtube channel](https://www.youtube.com/channel/UCd9sMrlTyxtRfRTIRkxzVtg?view_as=subscriber)" |
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| permlink | search-engine-what-what-is-seo-and-why-is-it-important |
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| title | "Search Engine What? - What is SEO and why is it important." |
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| body | "
Image sourced from [Unsplash](https://images.unsplash.com/photo-1562577309-2592ab84b1bc?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1934&q=80)
# What is SEO
Being new to Hive and seeing some posts and a topic about marketing for Hive, I thought I would try to share some information about what SEO really is, why it is important, and how to do it properly.
SEO is an acronym for Search Engine Optimization. The concept is that you are optimizing your website or web application for indexing by search engines. Search engines index websites through a process known as crawling, where a bot (in the old days these were called spiders) load a web page and then effectively cache it in a database somewhere. When users enter in search terms on a search engine, the db is scanned for relevant content. A website can be crawled approximately every thirty to sixty days without submitting for indexing.
Each search engine has webmaster tools where individuals can see how the search engine is perceiving the site, review data, errors and request re-indexing.
# Key Types of SEO
### Onsite SEO
Onsite SEO is the content within a web page
### Meta Tags
This information is contained in the head of any web page or web app, and includes a title, description, open graph data, and schema or microdata. This information all has character limits, and must be exceptionally well crafted, optimized for what a user might search.
Example:
In this example it is clear that the available characters of the title are not adequately used. The description also doesn't explain anywhere that this is a forum to produce content, earn crypto, join communities. This is not optimal for organic searches.
Recommendation: Search various websites in google, bing, yandex etc. and make note of their use of meta tags.
### Domain Rating
This will be built up over time through site visits and back links.
### Technical SEO
Technical SEO is the propper use of meta tags, microdata, site setup, security, servers, social medias, and on site content. Technical SEO is the way in which a search engine ingests a page while indexing.
# As an example, H1 tags, both in HTML and markdown will tell a search engine that this content is a title.
SEO is fluid, it must be kept up to date, experimented with and is ever changing. It is only one minor aspect of marketing and in plain terms, is just how easy or hard it is for someone to find your site or web app when searching for it.
## SEO and HIVE
The platform SEO needs to improve to allow the user generated content to flourish as it gets indexed by search engines. This is what happened to STEEMit over time and can happen to HIVE. To some degree it will require patience, and to another degree starts with improving technical SEO.
For some simple reports on where PeakD stands in terms of it's SEO score follow the links:
https://seositecheckup.com/seo-audit/peakd.com
https://www.woorank.com/en/www/peakd.com
Start with fixing these issues, can easily get 95+ on seositecheckup and high 80's on woorank. Bare in mind these are free reports, but they are an excellent starting point.
# Summary
I wrote this brief, high level, post about SEO because in reading the thread and it's comments it was clear that there are some serious misconceptions about SEO, its importance, and how to do it.
@stellabelle | @whack.science | Hope it helps. Hit me up, lets chat about how to improve the projects footing in marketing and how to market it further..
Best,
DO WUT" |
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Steem und hive on" |
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