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1. | parent_author | "" |
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parent_permlink | hive-175254 |
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author | aplausos |
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permlink | social-media-marketing |
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title | "Social Media Marketing" |
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body | "<div class="text-justify">It is aimed at a 100% digital audience, for this reason it has very particular characteristics, it responds to the search for a communication path to correspond to the brands and products with each and every one of the consumers who interact on the web daily. In this way, products are exposed to the assessment, consideration and evaluation of the consumers themselves, since they also have access to the networks and can do so. A consumer can publicly expose the positive or negative assessment and evaluation of a certain product, with the consequent risk that this could be false, depending on the intelligence and capacity of those who manage the networks, this will be possible or not.</div>
![shutterstock_376715056-1280x720.jpg](https://cdn.steemitimages.com/DQmcBN4ZVmzixpfZBd9TsNDSBj1YH9vkt1trqyLqyXyf71b/shutterstock_376715056-1280x720.jpg)
[Credit](https://www.prospectfactory.com.mx/blog/estrategias-en-redes-sociales-su-importancia-en-el-marketing-digital/)
<div class="text-justify">Social Media Marketing (or social media marketing) is carried out by mixing the activities and objectives of digital marketing with the propagation capacity of social networks, as a fundamental or main part of the total communication strategy of a company. Before the advent of Social Media Marketing, digital marketing actions were executed without taking into account the enormous capacity of social networks as promotion channels. The enormous potential that these would have for communication and sales had not been fully realized, since at that time they were not sufficiently developed.</div>
![Business-Social-Media-e1489779781822.png](https://cdn.steemitimages.com/DQmTJ3o58e3dEeB394Ctznh3XHaNayFkSKkBHU1PW7t155B/Business-Social-Media-e1489779781822.png)
[Credit](https://www.prospectfactory.com.mx/blog/estrategias-en-redes-sociales-su-importancia-en-el-marketing-digital/)
<div class="text-justify">Today's social media is a huge resource of gigantic proportions in the area of marketing. Social media marketing can support audience elevation, while transforming interested people into potential customers in a significant and consistent way. Interesting content designed for the audience is a vital point to increase and optimize the presence of the business brand in the vital motivational center of digital media. The creative ingenuity of those who develop the content will be responsible for these to be successful or not, you have to read the need, the sensitivity of each buyer or future consumer to achieve the appropriate sales parameters and that are required.</div>
![45GhBmKYa8LQ7FKvbgfn8zqd6W2YEX34pMmaoxBszxVcFZoMt2oZzL2F8sneQMyNsc4j5CMi7oqX7vBNo51LXNWiLuqi21ErYugQkhsVMJhgnTGPJMSvu3DwkUQRWfGsD4PQLdkAt1wvSekdwnPGjWRrUWdPKfyqPXucusNQ5GeDQ1eKH5H6JpU2swDxK4NENVsJ2zbMpAWd4RNxgYiAHDZ.png](https://cdn.steemitimages.com/DQmNMbrK4rThBhE4CLzVuHXSaA4mr8dTBBq9G3Bw3sgeL3L/45GhBmKYa8LQ7FKvbgfn8zqd6W2YEX34pMmaoxBszxVcFZoMt2oZzL2F8sneQMyNsc4j5CMi7oqX7vBNo51LXNWiLuqi21ErYugQkhsVMJhgnTGPJMSvu3DwkUQRWfGsD4PQLdkAt1wvSekdwnPGjWRrUWdPKfyqPXucusNQ5GeDQ1eKH5H6JpU2swDxK4NENVsJ2zbMpAWd4RNxgYiAHDZ.png)
<div class="text-justify">The so-called SEO which is none other than the positioning you want to achieve so that search engines lead consumers to the brand you want to locate. More traffic on the site, symbolizes an optimal reputation when search engines decide to do the positioning work. Likewise, the activity of social profiles adds value to the commercial brand in the digital world, where everything lies in having followers and adequate positioning. A site with more external references from a large audience has better placement in the pages for search engines and this results in an achievement to adequately position the desired brand and thus obtain as a first part the right social marketing.</div>
![45GhBmKYa8LQ7FKvbgfn8zqd6W2YEX34pMmaoxBszxVcFZoMt2oZzL2F8sneQMyNsc4j5CMi7oqX7vBNo51LXNWiLuqi21ErYugQkhsVMJhgnTGPJMSvu3DwkUQRWfGsD4PQLdkAt1wvSekdwnPGjWRrUWdPKfyqPXucusNQ5GeDQ1eKH5H6JpU2swDxK4NENVsJ2zbMpAWd4RNxgYiAHDZ.png](https://cdn.steemitimages.com/DQmNMbrK4rThBhE4CLzVuHXSaA4mr8dTBBq9G3Bw3sgeL3L/45GhBmKYa8LQ7FKvbgfn8zqd6W2YEX34pMmaoxBszxVcFZoMt2oZzL2F8sneQMyNsc4j5CMi7oqX7vBNo51LXNWiLuqi21ErYugQkhsVMJhgnTGPJMSvu3DwkUQRWfGsD4PQLdkAt1wvSekdwnPGjWRrUWdPKfyqPXucusNQ5GeDQ1eKH5H6JpU2swDxK4NENVsJ2zbMpAWd4RNxgYiAHDZ.png)
<div class="text-justify">Then let's talk about ROI. Social networks are powerful tools and marketing properly in them means a much lower cost if compared to exhausted and obsolete in many cases digital and traditional media. In addition to being more economical, the segmentation it provides and facilitates is specific and accurate which allows reaching the target market quickly making the brand more distinguished and the intention to purchase more. A consumer friendly social network attracts a high level of importance, making the consumer react to it by making it grow, for them it is necessary to invest in an innovative graphic design and content that attracts real interest, not just advertise to advertise, or sell to sell, we must aim to create customer loyalty and exemplary attention.</div>
>Social networks are currently at the forefront of marketing, and are considered by many companies in charge of working with them as fundamental axes in the development of a good market exchange. Of products that become known thanks to their influence and of a more personal exchange between customers and buyers." |
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