The trick will be to get the masses to adopt and accept it. It'd be fasninating iIf they can partner with a large company to replace their loyalty points, get a large University to adopt it for fund raising, or a large musician for their merch and touring. 

One aspect of that will be ease of access and fluidity of the tokens. Its great to see them starting with chat-driven coin creation.  Hopefully they keep things mobile-first and simple.