The Internet has been the most impactful technology in human history. Advancement of this technology has rather been very fast, that we all couldn't keep up with new innovations that surface every now and then. The internet which began 2 decades ago has experienced some transformative innovation over the years.

The internet consists of web pages scattered everywhere on the internet without an archive where they are indented. There came the google search in 1998 to cater for that problem. What if these web pages reward readers for adding value(share, like, comment) to the content?

![how-the-internet-changed-it-all.jpeg](https://cdn.steemitimages.com/DQmennKptN3qumkEGUtrt7qPzz4Jg4SNRqKsoZ4JSYwuURE/how-the-internet-changed-it-all.jpeg)

In the need to reward content reader for their activities on media content, Medial Protocol is creating a distinctive blockchain project that indents contents on their platform and converts these contents URL into a smart URL. The protocol distributes tokens to content readers based on the activities they perform through Smart URLs.

Media protocol is transformative because it creates a paradigm shift in the way marketers and advertising agencies do adverts. And channel their advertising towards the consumer-oriented model. The benefits of this technology span across all category of individuals and the benefits include:

![ashshsh.jpg](https://cdn.steemitimages.com/DQmf6w8H4AoGqJwNCYReBTsEw84QgAMAwKcguqDAZ5coirX/ashshsh.jpg)

The medial Protocol profers many benefits to the already existing advertising models and paves a new way to do things:
<ul>
<li>It enables normal people from all corners of the world get involved in the Media economy, ordinary people join the train to benefit in the media Content economy. Everyone becomes part of the moving ecosystem.</li>

<li>As a better way to distribute reward to all entities through smart URLs, Media Protocol uses this to reward consumers directly, for the activities they perform. activities such as (like, comments, sharing the content ).  </li>

<li>Media Protocols eliminate third-party involvement in promoting a content and rewards content consumer directly thereby increasing the advertising value of the content. Because the money that would be paid to this third party agencies is all channeled toward promoting the content which benefits the content creator and allows her to reach a more wider audience.</li>

<li>The Media Protocol platform proposes to be a more efficient medium of content promotion as it provides a two-way communication between content providers and content consumers. This enables the content provider to make an adjustment to their content and increases efficiency.</li>


<li>Since the media protocol turns URLs to Smart URL, the smart URLs holds token allocated for the promotion of the content and everyone could see how much is allocated and how these allocations are distributed by smart contracts to different promoters of the content. </li>
</ul>

# Official Contacts
Website : https://www.mediaprotocol.org
Telegram : https://t.me/Media_Protocol_Community
Medium : https://medium.com/@mediaprotocolsm
ANN Thread : https://bitcointalk.org/index.php?topic=3396313.new
Facebook : https://www.facebook.com/MEDIAProtocol/
Twitter : https://twitter.com/MEDIA_Protocol
Whitepaper : https://www.mediaprotocol.org/papers/whitepaper.pdf

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<blockquote>This article is not a financial advice. Investing in ICO may be extremely risky, always remember to do your own research and consult financial and legal advisors before investing in ICOs.</blockquote>