So, let' say your company is in BioTech - which is, if you ask me, a hot place to be these days - but its shares are trading at a mere $4.5. 

What to do, what to do?

Got it: let's add some "blockchain" to the name, rebrand it as a fintech company and see what happens.

Well, this is what happens, according to this 5 days chart from nasdaq:
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![Screen Shot 2017-10-08 at 4.03.55 PM.png](https://steemitimages.com/DQmZjr8svALgvsz14MVeaiZ6eYLcPfpUHu8opzh4oFBKJqN/Screen%20Shot%202017-10-08%20at%204.03.55%20PM.png)
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Company's stock went from $4.5 to a bit more than $9 in a couple of days and it's currently trading at $7.2. Not bad, for a company who decided to liquidate its biotech patents and focus on the crypto world. 

Their first acquisition seems to be a Canadian exchange, with a daily volume of around $300.000, according to a [material published by Bloomberg](https://www.bloomberg.com/news/articles/2017-10-04/from-biotech-to-bitcoin-bioptix-shifts-focus-to-blockchain).

Oh, and the new name of the company? Just because "Bioptix" is so 2016, baby, let's call it "Riot Blockchain".
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_I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at [Dragos Roua](http://dragosroua.com) where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me @dragosroua._
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_If you're new to Steemit, you may find these articles relevant (that's also part of my witness activity to support new members of the platform)_:
* [Rewards: Were Does The Money Come From?](https://steemit.com/steemit/@dragosroua/steemit-newbie-faq-rewards-were-does-the-money-come-from)
* [Netiquette: How To Avoid Being A Steem Douche?](https://steemit.com/steem/@dragosroua/steemit-newbie-faq-netiquette-how-to-avoid-being-a-steem-douche)
* [Witnesses: What Are They And Why Should You Care?](https://steemit.com/steemit/@dragosroua/steemit-newbie-faq-witnesses-what-are-they-and-why-should-you-care)
* [How Can I Mine Steem And What CPU / GPU Power Do I Need For That?](https://steemit.com/steemit/@dragosroua/steemit-newbie-faq-how-can-i-mine-steem-and-what-cpu-gpu-power-do-i-need-for-that)