never mind about the small content creator, even the big one feel very unfair about the newsteem system .
First, the Ads revenue is not share with content creator.
It make no sense for content creator to do a long term value post.

If we really want to fix it, i suggest we do it like youtube partnership program.
steem side take 45% while content creator take 55% of the revenue ads . ads revenue will base on how much view the post manage to get. You need view to serve the ads.