I think even just the word MONEY, in an average person will immediately start them thinking about this socmed platform paying them...it is just human nature, if we see the word money we think either of losing it or having it taken from us, or earning/getting more of it. Steemit is a platform where we can potentially get more of it (money/rewards) but it sholud not be placed foremost in peoples minds when being introduced to this great platform.