Nope, as I written above, no directory name, just the hash of it.
When you publish, you specify exactly one hash.
If you want directories, put them in the tree: example:
```
mkdir -p a/b/c
echo hello > a/b/c/hello.txt
ipfs add -r a
… SOMEHASH
ipfs name publish SOMEHASH
```
you will then find the CONTENT of `a` (note that the name of `a` will not appear anywhere): so you will find the directory `b`, which includes the directory `c`, which includes `hello.txt`
if you modify the content of `a`, just add it again, and publish the new hash.