Hello @exyle, I am not sure if you are familiar with Mene Jewelry (perhaps you have seen the name around the blockchain :) ) . This is not a steem related project, HOWEVER the COMMUNITY has been incredible helpful in elevating the brand and I think it represents a great use case as a community based blockchain as a whole.

A company like Mene could have similar success using the resources of the community here. Please read my steem gratitude post for more information: https://steemit.com/mene/@goldmatters/my-steem-gratitude-challenge-story 

Thanks @Exyle. Please let me know if you have any questions !