I view Steem as more of a data storage solution than a social media blockchain. I envision many businesses building to solve data problems. Steem has many advantages over systems like AWS, I believe it can excel in a number of different use cases. Things that are very boring to most people like supply chain mgnt or ecommerce auctions can potentially give virtual superpowers to future Steem users. Or say p2p Uber killers.  I don't think we should throw Steem into a box . By continuing experimentation we increase our chances for mass adoption.