I appreciate the business-focused approach this brings to proposals.  It seems complete as a rough outline.  I agree that it should only be mandatory from the perspective of people choosing to not vote proposals without them.  If we can agree on a standard, I would certainly save my vote in the majority of cases for people who decide to conform to it.  It would be really helpful to have an example proposal that was fully vetted, because people without any business background may run into some difficulty.  It should be more of an enabler for people with a comprehensive plan than a barrier to them.