The tools are fine.  It's how the tools will be used.  Potentially ~~thousands~~ millions will pick up the hammer.  Everyone has a different style of swing.  

Leo started out as a tribe.  Tokenized community.  Doing well enough but they had an advantage.  They actually know a few things about crypto, money, finance.  A smart team able to twist knobs and push the right buttons.  Able to attract "investors".

The content creator with the large following is offering a product to their consumers.  They can't be distracted, shift gears, and suddenly become a crypto bro.  Their fans and following won't care about that.  They came to read the news or comment about the stream last night.  So, in a tokenized community like that, the "consumers" are the "investors."  

What did Tribes do?  Setup a site, akin to an online magazine of sorts.  Paid contributors.  Tokens slowly lost value.  Why?  Never once "sold" that "magazine" to readers or "consumers".  Buying the token is how one would *buy* that magazine.  That was the missing element.  

Now, why would a consumer want to buy that "magazine"?  Well, if someone stakes tokens, they can support the content they enjoy, for free with votes, and earn to do so.  There's no better deal in entertainment than that.  Rather than placing all their money into something like Patreon in order to support the content creator, that supporter is now placing the money directly into *their own* wallet.

Hive is a tokenized community offering several products people have no problem paying for elsewhere.  We don't sell this "magazine" to "consumers," we sell it to "curators."  How many *actual* curators do you know, in life?  

How is the content creator supposed to make money, without money coming in the door to support it?  They will build their site, apply all the same mistakes everyone has made since steemit, and watch their token value plummet.  I would love to prevent that.  Show me one tokenized community that sold their tokens to people interested in supporting it.  You can't.  They all said, "Come here, post, and get paid."  

The culture here is like, *"OMG that content creator is selling tokens!  Let's cut them off!  Hurry before it's too late!"*

<sup>*Okay. I'm exaggerating, yes.*</sup>



In life, people love supporting and paying for the things they enjoy and *want* to see that content creator making money.

Following me so far?  Will "investors" be interested in those tokens?  It's possible, but I wouldn't invest unless I saw a mass of consumers dumping their money into supporting a product.  Much like the real world.  Or I might risk a bit early if I knew that brand would be an attraction.

I also see a comment here about including ads.  Ads don't attract consumers.  Ads are pretty much useless without consumers around.  Not a bad idea but they're only a small part of the puzzle.

Don't forget the roads.  I realize these are "breakaway" communities but they all have a better chance of thriving if the consumer base is shared.  They come to watch someone eat burgers and talk about burgers all day.  Some of those same people would be interested in that other guy drinking beer all day, but they might never know about them if they don't have access.

Would consumers want to buy a million different tokens to support a million different things?  I struggle a little bit with that concept.  One token like Hive gives them the same abilities without all the hassle.  So I think it would be wise to keep that in there somehow.  Probably a story for another day.  


  

  

Also, bit of a side note.  Must also be prepared to see an HP exodus as seen with tribes.  A lot of local funds will go directly into those tokenized communities.  That leads to situations where Hive community can't support witnesses, DHF and so on.  While those people participate in tokenized communities, they're not acquiring HP either.  There's no good reason I can think of why large communities aren't able to have a larger say.  See it happening though. Not much power behind large groups it seems.