Personally I think everyone should create whatever they feel comfortable with. If not, it begins to seem or look like a job rather than fun. For example we don't get tired of having fun but we get tired of working. We cannot all universally agree when the idea of value comes into contention in respite to content creation. 
For me, I'm close to some people that I don't enjoy their content, and there are people I'm not familiar with, but I consume their content because I like it.