His name is JP maulin and honestly these guys knew the play book. He knows that if he comes up with a random layer one claim and pump the 10% of the total supply that wasn't in his possession that people are going to buy the coin with any thoughts of red flags and all that. 
It mostly proves that people don't care about a project or how bad it is if the price is pumping. 

For example, all of a sudden Hive is now bad because it's not pumping just yet.