On a more substantial note, I am not basically looking at the rewards it will give  users in terms of upvotes and stuff. I am more focused on the impact. It will create more exposure to  users or non users in terms of news and opportunities from different ads. Not to mention it can also convert non users into users. 

But for users to gain more attention on their post they need to promote it to different social platforms web2 specifically, they can even try putting  an ad on some free traffic site like trafficads with a mad call to action directing people in clicking on it which will bring them to hive 

Also the position and location of the ads is in the right place either at the beginning  of the post  or the ending of the post and not in the middle though, because people tend to know how a story  starts and how it ends. Sometimes they skip through to the ending part.