That looks hell a lot of fun. I need to negotiate with my thalassophobia to get me into that experience. But still like the underwater shots I see featured on diving blogs.

I think that's what most users have been missing out on, treating the token as a token for exchanging into another token or fiat instead of paying directly for a service or product just like a normal currency should. 

People from PH could save a fortune from exchanging their Hive to fiat and also get into crypto investing if they bought Hive from their fiat rather than going through exchanges.