Entertainment takes time. Yes some people can be, and feel as if they were entertained, in a 12 second look and read of a meme. Then they need to go find other things to feel as if they have been entertained. 

I suppose it is a mind set, or attention span thing. I saw a post or my wife showed me a video about how some people spend hours and hours and hours entertaining themselves jumping all around youtube and twitter and not spending more that 15 seconds or so on any particular item, it boggles the mind, at least mine, but then again I do the same on Hive.

I jump around and look at a lot of things and read a lot of things but most of them are at least four to five minute reads, but I feel I get more entertainment than five minutes of looking at one hundred meme's, and when you add in the time spent on the comments, I can feel well entertained.