i must be sincere in this, this big techs have a huge advantage. Firstly, just as said, people in crypto understand mostly the financial numbers and every other thing is less important. Secondly, this big tech are closer or have been internet gatekeepers for a long time.
Nevertheless, it is never too late for web3.0 to start paving its path but it is difficult since we are all bothered about green candles and new comers are siding with green candles too.  I only wish we could see far.