Producing *quality* content that came from *your own* ideas about something... and doing so *consistently,* is definitely not easy.

It doesn't matter how *long* or *how often* you do it, it's not easy.

One of the reasons I turned my back on a perfectly promising and well-paying job as a technical writer was *precisely* that it was mostly about producing *functional output,* and doing so *quickly.*

I've been a blogger in this strange online environment for going on 25 years, and I am still at it simply because I *enjoy the process* of converting a thread of an idea; a commentary; an observation; an opinion into written words. The *"challenge"* of it remains that process similar to turning a sketch on a restaurant paper napkin into a working project. 

I can always do better.
And I will always try.