You could say I’m cherry-picking this ad, but it’s a story that tech companies keep accidentally telling over and over again. This part of the ad was likely intended to show how Dia could retrieve links from multiple web pages and understand their context — an impressive feat for an AI system these days.

But this was yet another example of how generative AI can reduce our humanity.

Consider Google’s ad earlier this year, where a father and daughter used Gemini to create an AI-generated fan letter to their favorite Olympian. The company later pulled the ad after facing backlash for taking a sweet father-daughter exchange and automating it away.