It's not the first time Adobe has placed a big bet on a venture-backed startup. It previously tried to acquire design platform Figma for $20 billion, but called the deal off following scrutiny from European Union and U.K. regulators. Adobe is also an active venture investor, backing startups such as Captions and VidMob.

Profitability 'not an immediate focus'
In addition to the investment from Adobe, Synthesia also announced that it hit $100 million in annual recurring revenue (ARR) — a measure of annual revenue generated from subscriptions that renew each year.

"We've grown approximately 100% year-over-year, driven by strong customer expansion and best-in-class unit economics," Riparbelli said. "Surpassing $100 million in ARR puts us in a very small group of AI-native companies with real commercial