>because they will not move without bunch of their friends moving.

This is where the onboarding of small communities would come in very handy. Rather than bringing them on, use SMTs to tokenize what they already know and who they know. 

>you consume, and earning is just a bonus that happens because you are here.

Yep, consumer rewards are a big draw, even though they might not be a big earner for anyone. I think once people try, they might actually just have fun in the process of collection, like Farmville :D

>and while they are learning all of that, they will see what is the best for them to do on hive.

I agree with this too. There is a lot of value in just the learning through doing.