Some big questions, to be sure.

One observation is that a lot of people write excellent articles/posts about the coolness of Hive... but of course, they *publish them on Hive* and then they share on their twitter accounts *which were pretty much created to publicize Hive, so 90% of their followers are already on Hive.* In other words, there are a lot of *"positive vibes,"* but they are bouncing around in an echo chamber.

Lately, I have been pondering this same question. I've been considering years in marketing and advertising, along with vague memories from a University education I've never used...

Number one: Overcoming *objections.* Primary objection: *"It's too confusing and complicated."*

I think *usability* is improving. And that's very important. The de-facto standard for web usability is called *"login with Facebook/Google."* LeoFinance leads the way in that area with a *"create account with your twitter information"* as a starting point. 

Number two: The *"rewards"* (lack of) issue. The *rewards* aren't the problem; the problem is that we're *using rewards* as the primary *"carrot"* to attract people. It's like using *"free beer"* as an incentive... sure, *lots* of people will show up, but when you run out of beer they all leave again. 

One of the things I'm working on at the moment is revamping/redesigning all my business/hobby niche websites and blogs — some of which are 20 years old — to include *relevant mentions of Hive.* 

And that's where *communities* come in. For example, I don't have lot of people I'd point to *"Hive, in general"* but I have a good segment I'd point at the Natural Medicine community. If it had a front-end interface as sophisticated as LeoFinance's, I could think of about 20 *active* people from that field who'd be shoo-ins, *not* because of *rewards* but because of the *niche appeal* and the *feature* that they wouldn't get posts taken down — like they have experienced on other sites — for talking about and recommending *alternative* healing processes. That's just *one* example. Another might be the *writing communites* I have been part of for 20 years. Similarly, I might point fellow micro-business operators to the CTP community. 

But you'd never *see* those promotional efforts because I wouldn't be talking Hive... *ON HIVE.* However, the onboarding features are *essential* because *I need to know* when someone I recommended Hive to actually *signed up,* so they don't float around in a vacuum and feel confused and disgruntled.

Just thinking out loud...

=^..^=



Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@curatorcat.leo/re-steevc-4xsykz)