I like guerrilla-marketing:

1. Post something controversial.
2. Have a nice conversation about it.
3. Tweet about it later on when engagement dies down, ensuring that you mention people in their echo chamber.

E.g.: https://twitter.com/inertia186/status/1292143130641342471?s=21

"Jimmy Scrambles" is an "I'm a real fan" dogwhistle for her and her SJW fans.