You're absolutely right, another thing I think is that the whole ideas of web2 social apps are meant to take advantage of the larger population, for the gains of a few. Monetize their data, while creating a lot of fakery in the process. Like you said, hive is tailored in ways where the system blends one to good behavior that can be prospectively Incentivizating, and such good play helps one grow a decent reputation. It's the wild wild west on Twitter, but because it's already established, the rot is always overlooked.