<html> <p> How do you convince someone to give you a chance when they’ve never met you?Take a shortcut; ask for an introduction email from someone you’ve both met. Nine out of 10 people trust recommendations from others they know.Connecting through a mutual acquaintance can be the difference between a and a warm welcome. Here are three types of introduction emails you can start writing today to land more clients, book more meetings, and grow your career.</p> <ol> <li><strong>The</strong> <strong>Two-In-One </strong></li> <li><strong>The Double Opt-In </strong></li> <li><strong>The</strong> <strong>Top Down Approach</strong></li> </ol> <p> </p> <h2><strong>How Email Introductions Impact Buying Decisions (According To Science)</strong></h2> <p><br></p> <p><img src="http://i66.tinypic.com/20gzl92.png"/></p> <p>The best way to sell yourself is to have someone else advertise your strengths. Here’s the science that backs this up.</p> <p><br></p> <ul> <li>A study on self-promotion found that while people are reluctant to trust positive claims you make about yourself, they’re much more likely to believe the exact same claims when they’re made by someone else.</li> <li>Researchers also found that an introduction can inspire goodwill even if the person it’s coming from is likely to be biased in your favor, such as a co-worker or current customer.</li> </ul> <p>But first, you need to ask for that introduction.</p> <p> </p> <h1>The Two-In-One: How To Ask For An Email Introduction</h1> <p>A poorly written introduction request reads like a shoddy instruction manual. Unless you want your contact to spend more time building your case than it takes to assemble an IKEA coffee table, it pays to draft an email they can easily forward on your behalf.</p> <p><br></p> <p>This means that while you’re sending an email to your contact, the bulk of the content should be written directly to the person you’d like to meet, as if they were reading it as-is.</p> <p><br></p> <p><em><strong>It should include:</strong></em></p> <p><br></p> <ul> <li>Evidence that you’ve done your research. Seeing this makes people more motivated to help you.</li> <li>A clear reason why your target person would benefit from the intro. Satisfying our own self-interests is pretty darn appealing (just how our brains work).</li> <li>A succinct message that closes with a clear call to action. Roughly half of email replies are less than 43 words.</li> </ul> <p><img src="http://i68.tinypic.com/mhsie.png"/></p> <p> </p> <h1>The Double Opt-In: How To Write A Professional Introduction Email</h1> <p>So what happens when you’re on the receiving end of an introduction request? We recommend keeping it courteous with the double-opt in method.</p> <p><br></p> <p>Fred Wilson popularized this networking approach as a helpful reminder to be respectful of people’s time. The idea is to ask permission from both parties before green-lighting unsolicited introductions, giving either person a chance to decline if they so choose.</p> <p><br></p> <p>And here’s a step-by-step breakdown of how to write an introduction email using the double opt-in approach:</p> <ol> <li>First ask the requestor to write you an intro email you can forward along to your contact (if they haven’t already).</li> <li>Add a personal note up top — compliments are persuasive, remember?</li> <li>Get to the point quickly; you’re asking for a favor</li> <li>Put your request in bold font so it directs attention to the action item</li> <li>End with a personal note wishing your acquaintance well</li> </ol> <p> </p> <h1><strong>The Top Down Approach: How To Get An Inside Referral</strong></h1> <p> If you don’t have a mutual connection with the person you’re trying to reach, you may want to try what we call a top down approach to email introductions. It goes a little something like this: </p> <ul> <li>Use LinkedIn to determine who your prospect’s boss is.</li> <li>Send a cold email to that Director/VP/CEO level person asking who manages the initiative you’re interested in discussing.</li> <li>They (hopefully) point you in the direction of who you want to reach.</li> <li>You reference their referral in an email introducing yourself to your prospect, or forward the original email inquiry along with the boss on CC.</li> </ul> <p>Not only does this get you an introduction from someone inside that person’s company, it’s coming from their boss — which makes it much more likely that they’ll reply. That’s because we’re naturally conditioned to follow the lead of authority figures.</p> <p><br></p> <p><em><strong>Let me know what do you think and if it was helpful; if you like it please up-vote my post.</strong></em></p> </html>
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https://media.giphy.com/media/4VlbCwmZlV2U0/giphy.gif Ladies and gentlemen, please give a huge welcome to our new friend!
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I don't mind if you write a comment to everysingle post I write... but please don't downvote me for no reason! @calva
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I did not downvote you ... it's @pharesim who has a bot called @randaletouri and downvote every single one of my post!
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Greetings!
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Exciting to have ya!
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