If Satoshi Nakamoto(founder of bitcoin i guess) had asked me for marketing advice — a field in which I have ZERO experience — here’s what I would’ve said.

For most people in English-speaking countries, “crypto” conjures one of three images:

Dead people and coffins held in the basement of a church.
Something weird and technical.
Something illegal.
For that reason, I would have told him not to use “crypto” in ANY context.

That said, no, at this point, I don’t see the point in giving it another name. People will gradually use brand names to refer to whatever cryptocurrency they’re talking about. You’ll say “Bitcoin” or “QuoraCoin” instead of cryptocurrency — like the way we say “Coke” to describe Coca-Cola’s flagship product, instead of saying “flavored soda-water” and expecting people to know which brand we want.

But yes, if I could’ve gone back in time, I might suggest dropping “crypto” altogether. Cryptocurrency is money. People don’t like crypts, but they like money.