| json_metadata | "{"app":"Musing","appTags":["marketing"],"appCategory":"marketing","appTitle":"Are marketing campaigns that employ microinfluencers effective?","appBody":"<p>It is relative.</p>\n<p><br></p>\n<p><br></p>\n<p><img src=\"http://comunidad.iebschool.com/iebs/files/2017/03/Influencers-01.jpg\" /></p>\n<p><br></p>\n<p>Microinfluencing has its advantages over popular influencers, just as popular influencers have theirs too.</p>\n<p><br></p>\n<p>The big problem that microinfluencing solves is in supply and demand. If there is only one influence in a niche, for example, then you will probably deal with a brand that prevents you from dealing with competitive ones.</p>\n<p><br></p>\n<p>The microinfluencing then emerges and creates a more democratic space. It is seen all the time between clans of professional gamers. Some are sponsored by some brands, and other clans are sponsored by others. Then each clan player also promotes the products usually through images and banners.</p>\n<p><br></p>\n<p>Of course, microinfluencing also carries a risk. They themselves often do not have a known name outside their niche (as being Fortnite players are not known among players of PUBG or DOTA 2 and vice versa) and their growth as an influence is not always encouraging.</p>\n<p><br></p>\n<p>However, they are also more accessible and are usually flexible when negotiating agreements, especially when you want to put them to the test. In the fashion industry, for example, they are often given special personal discounts by promoting the garments in their Instagram accounts.</p>\n<p><br></p>\n<p>Personally, I have never used them since I personally prefer evangelists in terms of marketing services. haha :p</p>\n<p><br></p>\n<p>I hope it helps you.</p>","appDepth":2,"appParentPermlink":"fkhgmvhl5","appParentAuthor":"jfdk222","musingAppId":"aU2p3C3a8N","musingAppVersion":"1.1","musingPostType":"answer"}" |
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