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| author | andres987 |
|---|---|
| permlink | p3d2cb7lx |
| category | musing-threads |
| json_metadata | "{"app":"Musing","appTags":["marketing"],"appCategory":"marketing","appTitle":"Who makes better marketing: Google, Microsoft or Apple?","appBody":"<p><br></p>\n<p><img src=\"https://skattercdn.azureedge.net/files/2011/07/microsoft-apple-google.jpg\" /></p>\n<p><br></p>\n<p><br></p>\n<p><strong>Apple</strong> is a company whose competitive advantage is 100% based on marketing and advertising.</p>\n<p><br></p>\n<p>The great lesson that anyone can learn from Apple is that if you take a product with great universal potential, but it is isolated in a niche, with good marketing you can make a mega company.</p>\n<p><strong>Google</strong> is a company whose competitive advantage is in the product.</p>\n<p><br></p>\n<p>The great lesson that anyone can learn is that Google is the most important aspect of marketing. The modern web is largely organized by Google. It is this search engine that decides whether you are relevant on the web or not.</p>\n<p><strong>Microsoft </strong>is a company whose competitive advantage lies in distribution.</p>\n<p><br></p>\n<p>The great lesson that anyone can learn from Microsoft is that while it has neither a great product nor a great marketing, having been able to put in a good place to be distributed quickly, at a relatively affordable price, gives it enormous power.</p>\n<p><br></p>\n<p>Today so many organizations use Microsoft systems that it is inconceivable to migrate to Apple, much less something like Linux. Outlook, the rest of Office are two fixed names in office automation in general because everyone uses them.</p>\n<p><br></p>\n<p>The entire videogame industry has seen its greatest ally on the PC, and Microsoft's advantage over distribution makes it the preferred platform to make a videogame. There are no Apple-based PC gaming, for example. Following this example, Microsoft crushes anyone in the field of video games with its service \"Game Pass\" of Xbox, which is like a Netflix video game, which is already accessible on the PC.</p>\n<p>Every successful lifestyle company is one that is due to marketing first, and to its management later. Do not forget that within marketing is the product itself. But as a whole, Apple wins because it integrates marketing better than the others, and that is why it is a more valuable company.</p>","appDepth":2,"appParentPermlink":"fkzxbv79x","appParentAuthor":"jfdk222","musingAppId":"aU2p3C3a8N","musingAppVersion":"1.1","musingPostType":"answer"}" |
| created | 2018-10-31 22:53:36 |
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