| json_metadata | "{"app":"Musing","appTags":["mistakes"],"appCategory":"mistakes","appTitle":"What mistakes did you make when starting your business?","appBody":"<p><br></p>\n<p><img src=\"a\" /></p>\n<p>I admit, I wasn`t born entrepreneur.</p>\n<p><br></p>\n<p>When I launched my first \"successful\" business, I made several mistakes that cost me money, emotional instability and doubting myself.</p>\n<p><br></p>\n<p>Briefly stated, this business was basically a web development agency.</p>\n<p><br></p>\n<p>Some of the mistakes that became MY REAL SCHOOL were:</p>\n<p><br></p>\n<p>Do not know copywriting.</p>\n<p>It is not common for you to see this reason, and with good reason. Many people live crushed by not knowing how to communicate effectively to sell and that makes it very difficult to promote a business.</p>\n<p><br></p>\n<p>In my case, he communicated my proposal horribly. It said something like \"I do complex web development using Drupal and open source philosophy\". WTF!</p>\n<p>I have no idea how many sales I lost simply by making a horrible presentation, but there were so many!</p>\n<p>Needless to say, the terrible impact on my motivation was to see the disinterest of one person after another in what he said. They were just nice and told me \"go that interesting ...\".</p>\n<p><br></p>\n<p>Personally, I consider along with many other successful entrepreneurs, that direct response copywriting is one of the most useful skills you can have.</p>\n<p><br></p>\n<p>So much so that I even published a book on how to do it properly to have results that make you jump out of your chair</p>\n<p><br></p>\n<p>Believe that an incubator would help me sell.</p>\n<p>Similar to the previous point, in this business I had a problem to sell my services. So I got into the best incubator in the country. So much so that I even won a degree from ITESM and Stanford that I like to show off from time to time.</p>\n<p><br></p>\n<p>They helped me put together a nice business plan with which I even won a contest, but when selling, the advice was extremely rudimentary. So much so that when I heard it I felt sick and stopped going to the incubator.</p>\n<p><br></p>\n<p>Based on my experience, I believe that an incubator is good only for those who need financing (since it facilitates access) and who do not know anything about the organization and administration of a business. And possibly to make relationships with other incubated.</p>\n<p><br></p>\n<p>If you want to know how to sell without selling, you better learn to make spectacular offers.</p>\n<p><br></p>\n<p>Not knowing how to do customer development processes</p>\n<p>When I managed to sell websites (which were basically clients who \"fell out of the sky\" and who bought me despite me ruining everything with my verbiage), the site ended and then \"another butterfly thing\".</p>\n<p>Well, having this type of process that considers people who are ready to buy, those who are not, to increase the size of the purchase and to achieve more future sales is CRUCIAL to have a good business. I learned it hard.</p>\n<p><br></p>\n<p><br></p>\n<p><br></p>\n<p>Believe that I can do business from my chair</p>\n<p>Yes, I am somewhat egomaniac.</p>\n<p><br></p>\n<p>But I know that many also make this mistake, of wanting to \"do it and they will come\".</p>\n<p><br></p>\n<p>That is only real when you do something \"magnetic\". So that when you present your offer, they are attracted.</p>\n<p><br></p>\n<p>Hence the importance of knowing how to make good offers and know how to copywriting.</p>\n<p><br></p>\n<p>The reality is that knowing how to do this is a process. And like any process, it has its learning curve.</p>\n<p><br></p>\n<p>When you study, test, analyze, return to study, improve and reevaluate your results, you are breaking your shell that your wings are showing you.</p>\n<p><br></p>\n<p>Without wanting to, I have the talent to be a semi-born salesman. I am not much to use \"closing techniques\" nor to be a seducer with words. Nor am I a particularly sociable or extroverted person (I am \"intravert\", which is the middle point), but I can sell to anyone if I try a little.</p>\n<p><br></p>\n<p>And I know that you can too.</p>\n<p><br></p>\n<p>Really selling is not difficult, it is a matter of preparing a little and trust in the process that we give you people who have tried it and it has worked well for us.</p>\n<p>It will not go well the first time, nor will it probably be as easy as you expect, but it is important to go out and relate. Talk to people and learn from their problems, what they want and their aspirations.</p>\n<p><br></p>\n<p>That's why I like to help new entrepreneurs from time to time, like in that question I answered what advice I would give to a young entrepreneur, and what better than to help you sell so that you have more confidence in yourself.</p>\n<p><br></p>\n<p>Wait for a partner</p>\n<p>If you do not have the fortune of having a \"partner\" for your business that complements you and that you trust in him or her, then do it yourself.</p>\n<p><br></p>\n<p>In my case, I got a bit traumatized because all the success stories I read were a \"dynamic duo\". Even legally it is complicated because if you do a limited company, you require partners.</p>\n<p><br></p>\n<p>But that does not have to be an impediment if you do not have someone with whom.</p>\n<p><br></p>\n<p>Do not wait for anyone Do not wait for the \"ideal moment\".</p>\n<p><br></p>\n<p>Speed ​​always wins to perfection.</p>\n<p><br></p>\n<p>Do something that people really want, add a great offer (I mention my book wink again wink) and put it in front of people who will make you happy to have it. There's no more.</p>\n<p><br></p>\n<p>I have had four or five attempts at entrepreneurship with partners that have gone very badly. They are stories in which I prefer not to get involved because there really is nothing good to extract apart from what I already told you, do not wait for anyone!</p>\n<p><br></p>\n<p>Look at yourself in the mirror and just think you're as smart as you can be and start moving forward.</p>\n<p><br></p>\n<p>I hope my answer serves someone!</p>","appDepth":2,"appParentPermlink":"fkd97q7lx","appParentAuthor":"ajayiwaldorf","musingAppId":"aU2p3C3a8N","musingAppVersion":"1.1","musingPostType":"answer"}" |
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