| json_metadata | "{"app":"Musing","appTags":["marketing"],"appCategory":"marketing","appTitle":"What are the main marketing challenges for the founder of a new company?","appBody":"<p><br></p>\n<p><br></p>\n<p><img src=\"http://startadora.com/wp-content/uploads/2018/03/3772.jpg\" /></p>\n<p><br></p>\n<p><br></p>\n<p>The main challenge not only in marketing but in general is the cash flow so simple, how much money you move in your business.</p>\n<p><br></p>\n<p>There are three types of startups in general terms, those that invest on their own and work with a very small budget, those that invest the money of others and those that do not have to invest.</p>\n<p><br></p>\n<p>In all three cases the money is finite and only limited resources are available to execute any project, so you have to take advantage of every dollar invested and every dollar generated by the company, within the closing factors of many companies and one of the most Common is poor financial management and poor marketing.</p>\n<p><br></p>\n<p>Marketing challenges:</p>\n<p><br></p>\n<p>Work with a reduced budget</p>\n<p>Do not sell the service or product through your marketing strategy</p>\n<p>Not having a sales-aligned marketing process</p>\n<p>And if you are on the internet the famous is how to do the \"growth hacking marketing\"</p>\n<p><br></p>\n<p>Beyond the problems focus on the solutions that others have done and have had results, identify what they have in common and what you can do about it, with trying you do not lose anything.</p>\n<p><br></p>\n<p>One important thing to mention is that money buys time, but if you do not have money, you should have time to run in your startup, so in one way or another you will come out.</p>\n<p><br></p>\n<p><strong>Here I will explain you with small examples</strong></p>\n<p><br></p>\n<p>In modern times people will not acquire your services for your talent, but for how your talent is perceived. It is not what you want to offer them but what they can not receive from anyone else, what will make the difference.</p>\n<p><br></p>\n<p>Let's think: What is it that people can NEVER receive from anyone else? If your answer is: \"My product\". That is the reason why it is not going to you as you would like.</p>\n<p><br></p>\n<p>Your \"Product\" can be copied, imitated, emulated or improved by any company / person that is really determined to do so.</p>\n<p><br></p>\n<p>If the answer is your business model, it is the same.</p>\n<p><br></p>\n<p>Maybe not everyone can do it, but it is possible to do it.</p>\n<p><br></p>\n<p>Most importantly, the only thing you should think about in modern times is in YOUR PERSONAL BRAND.</p>\n<p><br></p>\n<p>Your ideas, your personality, your capacity, your strengths and beyond that, your weaknesses. That's the ONLY thing that nobody can steal, copy or \"borrow\".</p>\n<p><br></p>\n<p>In other words ... \"The product is me\".</p>\n<p><br></p>\n<p>This is the biggest challenge that companies will face in this coming 2019. The internal struggle of his founder to put his life in order and position himself in the eyes of the world as a leader in his industry.</p>\n<p><br></p>\n<p>You will no longer be able to hide behind a corporate account, behind your employees, behind the manager or behind the counter.</p>\n<p><br></p>\n<p>You have to show the world that you know what you're talking about, talking.</p>\n<p><br></p>\n<p>If your business has social networks and you do not, you will have problems.</p>\n<p><br></p>\n<p>Why? You are easily copyable.</p>\n<p><br></p>\n<p>If I take $ 5,000 I can probably do what you do, take it out of the market and send it to a corner of your room with a hat that says \"I lost against Juan\" (I already sent them to do).</p>\n<p><br></p>\n<p><strong>People do not do business with companies, they do business with people. If you do not have a personal brand of authority you are disposable.</strong></p>\n<p><br></p>\n<p><strong>People can steal your idea, but never your personality. That is a suit that you can never wear.</strong></p>\n<p><br></p>\n<p><br></p>","appDepth":2,"appParentPermlink":"pkvsg8995","appParentAuthor":"muzaidi","musingAppId":"aU2p3C3a8N","musingAppVersion":"1.1","musingPostType":"answer"}" |
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