| json_metadata | "{"app":"musing/1.1","appTags":["life","question",""],"appCategory":"life","appTitle":"Do brands tempt consumers to lie, cheat and steal?","appBody":"<p>Consumer psychology is tricky for both the consumers & the brands. If consumers believe that a company is harmful in some way(to the environment or to people) then they feel justified participating in illegal activities, such as shoplifting, piracy or hacking, etc.</p>\n<p>People are much more willing to do something that risks their own integrity if they believe a company is unethical. And this desire to punish a harmful brand occurs even when the consumer does not personally have a bad experience with the company.</p>\n<p>Typically, people feel emotional consequences when they engage in unethical behaviour, but when the same people perceive that the counterpart/company is cheating then they feel justified to their act of unethical conduct, so negative feelings, such as guilt, are absent in such people because people feel that the company/counterpart is cheating customers. People do feel morally justified in such cases.</p>\n<p>The desire to punish companies/brands perceived as harmful also reflects in the real world. People/consumers rate how harmful they perceive a variety of different industries, such as pharmacies, supermarkets and home improvement stores. On average, the more harmful the ratings, the greater the rates of theft are in these industries.</p>\n<p>If people perceive a company/brand as harmful, they might feel justified in being unethical. Therefore a reputation should be built that allows consumers and businesses to be on the same side.</p>","appDepth":2,"appParentPermlink":"p3qa7gysp","appParentAuthor":"groynes","musingAppId":"aU2p3C3a8N","musingAppVersion":"1.1","musingPostType":"answer"}" |
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