<p>By marketing it to the broader public. This can be done via different marketing channels, but Social Media is of course one of the more accessible ones. Maybe create incentives for current users to promote Musing.io (and/or Steem in general) to their social media followers?</p>
<p>But first of all, before a big promotion round can start, the issue of the new user creation taking a long time should be dealt with.</p>
<p>Luckily we have hard fork 20 coming up, which should take care of that ;-)</p>

<p>I think that musing has not gotten up to 1/4th the total population of steemit. Since musing is a steemit Dapp, it shoulddevelop strategy to attract more steemians to the platform. Doing paid offline now won't favour musing much. Why do paid ad when you can easily create regular posts to inform steemians of your existence and usefulness.  Steemit has users from every part of the world,  thus if musing can get half of the population in steemit,  it would get very popular without doing any offline paid ad. I got to know about musing through a discord group that I'm in. This proves that musing is not using the steemit platform to its advantage. </p>