| json_metadata | "{"app":"Musing","appTags":["Endorsement"],"appCategory":"Endorsement","appTitle":"What are the importance of endorsement deals?","appBody":"<p>In advertising an endorsement deal benefits both the person giving the endorsement and the product or brand being endorsed.</p>\n<p>Someone such as celebrity may be popular in the public's view. When that celebrity endorses a product the product hopefully becomes associated with the celebrity. An endorsement deal compensates the person for endorsing the product and can contain stipulations of how the celebrity publicly presents or speaks about what is being endorsed and/or contractual conditions that allow the product to no longer be endorsed if the person endorsing becomes a controversial figure or gets into trouble with the law.</p>","appDepth":2,"appParentPermlink":"f3jyv37d5","appParentAuthor":"lawsonlawson","musingAppId":"aU2p3C3a8N","musingAppVersion":"1.1","musingPostType":"answer"}" |
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