<p>Basically when you buy a token ICO, you are buying a debt.. some business models that emerged are:</p>
<p>- SCAM. They have no value or utility. The issuer pumps it and sell it for real cryptocurrencies</p>
<p>- Token discount. The issuer will rebuy the token in the service when the product will be ready</p>
<p>- Dividends distributions to token stakeholders</p>
<p>- Governance. The more token you have the more you opinion counts in the project</p>
<p>- Hybrid. Of the points above</p>