| json_metadata | "{"app":"musing/1.1","appTags":["question","technology","internet","answer"],"appCategory":"question","appTitle":"What is social media marketing?","appBody":"<p>Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.</p><p>Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.</p><p>Here are some questions to ask when defining your social media marketing goals:</p><p>What are you hoping to achieve through social media marketing?</p><p>Who is your target audience?</p><p>Where would your target audience hang out and how would they use social media?</p><p>What message do you want to send to your audience with social media marketing?</p>","appDepth":2,"appParentPermlink":"pkb27hpsw","appParentAuthor":"tim2009","musingAppId":"aU2p3C3a8N","musingAppVersion":"1.1","musingPostType":"answer"}" |
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