| json_metadata | "{"app":"Musing","appTags":["business"],"appCategory":"business","appTitle":"Why are companies using content marketing? What are the benefits?","appBody":"<p>Website content is still the \"King\" in digital marketing, especially in Search Engine Marketing. By having quality content that is constantly updated consistently, websites can dominate search results on search engines.</p><p>In practice, content marketing requires collaboration. As an effective way of creating quality content, you will need marketing, technical and other parts. The Content Marketing Institute reports that nearly two-thirds of the most effective marketers meet their content teams regularly. Building a strategy that includes more expertise and experience from within your organization can help this.</p><p>In addition, content marketing is very useful in providing a boost of trust and confidence in the decision-making process. Especially for B2B companies that have a target audience website that generally consists of professionals.</p>","appDepth":2,"appParentPermlink":"f3g793e95","appParentAuthor":"rachel1998","musingAppId":"aU2p3C3a8N","musingAppVersion":"1.1","musingPostType":"answer"}" |
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