STEEM has the first mover advantage but I personally believe that the Dev Team is too slow and @ned wanted the community to do too much.
Since I have been here (almost a year), almost NO Upgrades came from the STEEM Dev Team. All the inovation came from developers doing projects.
Do you know anyone in STEEM Dev Team except NED?
When I look at ONO they have a strong team, they have money, they are supported by Dan and they are well known in Asia and are managed as a company. 
They will win the "social" war in my opinion.