Spot-on! We value people who value our time, attention, and energy. When someone disregards those three things, we get frustrated and sense that maybe they don't value us, maybe they're just using us. In the end, authenticity matters. Cultivated relationships pay dividends. I've always preferred having a few well-chosen friends over a massive network of Facebook "friends." Life just feels better that way.

And so we treat those we value as we like to be treated.