create account

RE: Steemit Enterprise Ad Platform: A solution to vote bot abuse by zthomas

View this thread on: hive.blogpeakd.comecency.com

Viewing a response to: @yabapmatt/re-zthomas-steemit-enterprise-ad-platform-a-solution-to-vote-bot-abuse-20180315t222315014z

· @zthomas · (edited)
$5.22
Thanks for the feedback! I really appreciate the support. I posted this a few days ago and didn't get much traction at all. So votes from you and @jerrybanfield really means a lot to me. 

To address some of the issues from the comments, mostly regarding the negatives of advertising. I completely agree and understand where you guys are coming from and as I mentioned, I'm trying to create a new type of marketing product for Steem that works with the community. I'm not going to pretend that I know exactly what that will look like yet but I'm hoping I can help brands to create real engaging content on platform. It should be a win-win for both the brand and the community.

Also I'm being very selective with who I'm targeting for sales, so strictly enterprise fortune 500 companies. Because of the way that Steemit and other Steem apps are structured, there's not actually a lot of room for a ton of ad buyers in the traditional sense. I estimate it's probably not even capable at servicing half a dozen large clients. I think Steemit need to add better notification, ability to follow tags etc to really enable more targeting to support more customers. 

Additionally, I'm sure it's a lot easier to sell marketing services to ICO companies right now but I'll avoid that completely as I don't think it proves much and won't helps the price of Steem or the community. 

I want to stress that I'll only be going after a handful of suitable large clients with very hand on sales cycles. 

I want companies to promote real engaging posts that they already are creating through their existing campaigns. For example, I met with Google's Firebase dev team for Pushtable.com, I would love Google to promote a video series on d.tube to teach serverless development with Firebase's new hosting feature etc. Maybe Microsoft could do a tour of their office and promote some recruitment content etc. I think ultimately ads should as close to real content as possible. We are just so used to shitty ads that we instantly have negative emotions about anything related to ads / marketing, but as I mentioned I think Steem can change this.

@yabapmatt, Thanks for the PM I'll follow up with you guys in the chat rooms.
👍  
properties (23)
authorzthomas
permlinkre-yabapmatt-re-zthomas-steemit-enterprise-ad-platform-a-solution-to-vote-bot-abuse-20180316t055239759z
categorypromo-steem
json_metadata{"tags":["promo-steem"],"users":["jerrybanfield","yabapmatt"],"app":"steemit/0.1"}
created2018-03-16 05:52:42
last_update2018-03-16 06:56:24
depth2
children1
last_payout2018-03-23 05:52:42
cashout_time1969-12-31 23:59:59
total_payout_value3.912 HBD
curator_payout_value1.303 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length2,207
author_reputation1,135,419,682,885
root_title"Steemit Enterprise Ad Platform: A solution to vote bot abuse"
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id44,733,673
net_rshares1,480,004,199,421
author_curate_reward""
vote details (1)
@cryptopathshala ·
Wow! So amazed to see this direction, definitely this is the direction community should think and evolve. This will open up so many possibilities and future growth in wast number of opportunities.
I am with you and definitely help in  getting word out.
properties (22)
authorcryptopathshala
permlinkre-zthomas-re-yabapmatt-re-zthomas-steemit-enterprise-ad-platform-a-solution-to-vote-bot-abuse-20180316t190810905z
categorypromo-steem
json_metadata{"tags":["promo-steem"],"app":"steemit/0.1"}
created2018-03-16 19:07:06
last_update2018-03-16 19:07:06
depth3
children0
last_payout2018-03-23 19:07:06
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length252
author_reputation181,291,792
root_title"Steemit Enterprise Ad Platform: A solution to vote bot abuse"
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id44,814,925
net_rshares0