Is the end result going to be fee-free for Hive users ? 

As a matter of principle, I can't bring myself to vote for a proposal which takes funds as a grant from the DHF (i.e. the money we all jointly own if we've ever bought any HIVE) and then charges for the service it delivers without any mention of repaying the DHF.

In terms of a business plan, I'd love to see a bit more detail. What does success look like, over how long and how is it measured ? Is the 20K requested just a finger in the air, or is there a breakdown of how it's going to be spent ?

Finally, how is this going to be marketed ? What will it do to persuade non-Hivers to come onboard and become active users ?

Sorry if this is a lot of questions, but I believe strongly that the DHF is giving out too many HBD, and we should only be supporting proposals that have a really great business case which demonstrates how it'll improve Hive adoption in a cost-effective way. There's no point building wonderful tools for their own sake if adoption is only measured in the hundreds of users.