The idea looks interesting but the verbosity of the post somewhere hides the true differentiators between Viper and Steemit or any other similar platform.  I think you guys should either write another blog post mentioning just the features which stand out as compared to the competitors or add it to this blog post itself.  

Also, I like the fact that you guys are using the blockchain ecosystem to build the platform. I hope more projects in future take the same approach.  All the best!