So you're saying with finesse and knowledge we can't get over simple ads ? That's a bit pessimistic ! Capitalism has brainwashed so many people to believe that, don't be like them ! I know we're in a dictatorship of fake and shallow things, where cleverness, science and intelligence are viewed as something not good and distraction and stupid ads are viewed as a great anesthetizing way to control people's brains, still you don't have to be scared about the fact we make more efforts, I'm confident it will get us to a point where we deserve to be sooner than what you think, efforts always pay, it's not because you need to make more efforts that you won't get it, I believe these efforts are like the efforts that are made to launch a spaceship  ! We'll go to the moon and further!  And let's not think too much about them, they will keep on rotting with their ads, at the end of the day the one who makes more efforts to evolve will overtake the other old static way of monetizing stupid ads, believe me ! :D