> Many of my posts are about Steem. Not a topic that will bring the masses Googling towards us.

This is one of the primary reasons that I have been publishing my #rsslog series of posts since about March or April.  It's regular and timely content with predictable and consistent quality, and I'm sending links out from here to bloggers and publishers all over the Internet, who - hopefully - will sometimes have their curiosity piqued when they see steempeak.com in their traffic logs.