Been thinking about this for a while. Not just with the branding issue, but with on-boarding issue as well.

So far, I've brought 3 people on to Steem over the last month or two. I was careful to temper their expectations in regards to payouts and upvotes, etc. I focused more on the neat tech side, and awesome community aspect.

But, *and maybe this is just me being a bad explainer*, it takes a little while for things to "click" with new users. That **"ah-ha!"** moment where they finally feel comfortable & confident enough to embrace Steem like they do with other sites. It takes a while.

This is to be somewhat expected, for sure, since we're dealing with new & innovative technology, but still...

I've been thinking quite hard about the psychology that goes into making people feel proud to be on specific sites & applications. Using the proper wording to describe the complex terminology that Steem uses [ *why is this site so obsessed with fish 🐋* ], things like that.

I hope to be able to showcase what I've been working on by December. A true Christmas miracle == at least 100 new Steemians, eager to engage with the rest of us.

Posted using [Partiko Android](https://steemit.com/@partiko-android)