I really applaud your efforts, **@steevc,** as well as the efforts of the **@steemcommunity** team... these are steps in the right direction.

Yesterday, I was listening to one of **@coruscate's** vlogs and the comment I ended up with... which I have shared a number of times... is that we also need to "re-brand" how we talk about Steem to people. I feel that a lot of the discouragement people feel that causes them to STOP is that they arrive here primarily from a *"make money"* perspective... with the whole content creation and social aspect being little more than an afterthought. 

This is a *Social Content Platform.* It just *happens* that you get rewarded for content here. But if you make an account from the perspective that this is some kind of *"Magic ATM"* that dispenses rewards, then you *WILL* end up disappointed. So when we go "off-platform" to talk about the *"Joy of Steem,"* we need to tone down the whole *"money, money, money, rewards, money, rewards"* angle and start talking about what makes this a great community, and a cool place to publish. 

Which brings up a point **@paulag** has made a number of times, namely that we don't ever talk about *content CONSUMERS.* There needs to be a space for people who don't necessarily *create,* top level content, but who enjoy "interacting online." And I think that's part of what you're driving at, here...